Mirage.
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Glossary
Every term in the interactive-demo category, defined in plain English; no vendor fog, real pricing context where it matters.
An interactive product demo is a clickable, self-guided walkthrough of a software product that lets prospects experience the real interface; without signing …
DOM capture is a demo-creation technique that records the actual HTML, CSS, and structure of a web page; producing a pixel-perfect, interactive replica inste…
A product tour is a guided, step-by-step walkthrough of a software interface; either in-app for onboarding new users, or as a standalone interactive demo for…
A product walkthrough is a sequential demonstration of how to accomplish a task in a software product, showing each click and screen in order from start to f…
A demo-qualified lead (DQL) is a prospect who has completed or meaningfully engaged with an interactive product demo; signalling far higher intent than a con…
Product-led growth (PLG) is a go-to-market strategy where the product itself; rather than sales outreach; drives acquisition, conversion, and expansion, typi…
A screenshot demo is an interactive demo built from static images of a product with clickable hotspots layered on top; cheaper to gate than DOM capture, but …
Demo software (or a demo platform) is a tool for creating, hosting, and measuring interactive product demos; typically combining a capture mechanism, a no-co…
User onboarding is the process of guiding new users from signup to their first moment of realised value (the 'aha moment') through tours, checklists, walkthr…
Demo conversion rate is the percentage of interactive-demo viewers who take the next desired action; starting the demo, completing it, submitting a lead form…
A sandbox demo is a fully functional, isolated copy of a software product that prospects can explore freely; as opposed to a guided demo, which walks viewers…
A feature announcement is the communication that introduces a new product capability to users and prospects; via release notes, emails, in-app messages, and …