Mirage for product marketers
Interactive demos for product marketers.
Ship the launch asset engineering can't deprioritise and sales can't misquote.
0
engineering tickets per demo
minutes
to re-capture after a UI change
free
DOM capture; vs $350–500/mo elsewhere
The problems this solves
Every launch needs a demo, every demo needs favors
Getting a sandbox environment or a polished video for each feature launch means begging engineering and design. With DOM capture you make the asset yourself: click through the real feature once and it's captured.
Videos go stale the moment the UI changes
A 2-minute produced video costs days and is outdated at the next redesign. Re-capturing an interactive demo is minutes; click through the new UI and republish to the same embed.
The good capture tech is tier-gated
Storylane parks its HTML editor at $500/mo. Supademo holds HTML capture for its $350/mo Growth tier. Arcade saves it for Enterprise. Mirage ships interactive DOM capture on the free plan; it's the whole point.
How product marketers use Mirage
01
Feature launch pages
Embed a 5-step walkthrough of the new feature directly in the announcement post. Readers experience the feature instead of reading about it; and lead capture turns launch traffic into pipeline.
02
Always-current landing pages
One demo per core use case, embedded across the site. When the product changes, re-capture and republish; every embed updates. No video re-shoots, no stale screenshots.
03
Campaign A/B ammunition
Step-level drop-off analytics tell you which value prop holds attention and which step loses people; real behavioural data for messaging decisions, not opinion.
From product to published demo in ~90 seconds
- 1. Capture
Click through your product with the Mirage Chrome extension; it records real DOM snapshots, not screenshots. - 2. Direct
Add hotspots, tooltips, spotlight, and zoom in a Figma-like editor. Brand it with your colors and an intro splash. - 3. Publish
Get a share link and iframe embed. Watch views, completions, and per-step drop-off roll in.
Frequently asked questions
What should a PMM look for in demo software?
Three things: real HTML/DOM capture (so demos survive zoom, localisation, and redesigns), fast re-capture (your UI changes weekly), and analytics per step. Then check which tier the capture actually sits in; several popular tools advertise it but gate it at $350–500/mo. Mirage includes it free.
Interactive demo or product video for a launch?
Both have a place, but the interactive demo does the heavy lifting: it's skimmable at the viewer's pace, needs no audio, stays current with a re-capture, and captures leads mid-flow. Use video for emotion, the demo for comprehension and conversion.
Can I brand the demo to match our site?
Yes; Mirage demos support theming, custom accents, intro splash screens, and embed appearance controls (aspect ratio, background, loading skeleton) so the demo looks native to your page.